Last updated: October 19, 2026
Loop Defence (“the game”) is developed by Game Begins (“we”, “us”). This policy explains what information the game collects, why, who we share it with and the choices you have. Contact: gamebeginscom@gmail.com
1. Information we collect
Game account and progress (Microsoft PlayFab)
- A device-based identifier that the game uses to sign you in automatically. On iOS it is a random identifier stored in your device’s Keychain; on Android it is a hashed form of the device’s Android ID. We do not ask for your name, email address or phone number.
- The nickname and avatar you choose in the game.
- Your country code, taken from your device’s region setting (not from your location), used for the country leaderboard.
- Your level number, used for the global and country leaderboards.
- A backup copy of your game progress (cloud save), so your progress is not lost.
Analytics (GameAnalytics)
- Device information such as device model, operating system version, language and app version.
- Gameplay events such as sessions, levels started, won or lost, tutorial steps, items and powers used, and in-game currency earned or spent.
- Purchase events (which product, price and currency) and technical error and performance reports.
- Your IP address is received as part of the connection. On iOS, the advertising identifier (IDFA) is only available if you allow tracking.
Advertising (Google AdMob)
- The game shows ads through Google AdMob. Google may collect your device’s advertising identifier (Advertising ID on Android, IDFA on iOS only if you allow tracking), IP address, device information and ad interactions to show, measure and, where you allow it, personalize ads.
- Rewarded ads are always optional. Players who buy “No Ads” do not see level-end ads.
Purchases
- In-app purchases are processed by the Apple App Store or Google Play. We never receive your payment card details. We receive a confirmation of the purchase so we can deliver the item, and we record that your account has made a purchase.
We do not collect your precise location, contacts, photos, microphone or camera data.
2. How we use information
- To run the game, sign you in, save and restore your progress and show leaderboards.
- To understand how the game is played, fix errors and improve levels, balance and performance.
- To show ads, including personalized ads where you have allowed them.
- To deliver purchases and prevent abuse.
Legal bases (EEA, UK and Switzerland): providing the game you requested (account, progress, leaderboards, purchases); our legitimate interests in keeping the game stable, secure and enjoyable (analytics); and your consent for personalized advertising and, on iOS, tracking.
3. Third-party services
- Microsoft PlayFab – accounts, cloud save and leaderboards: https://www.microsoft.com/privacy/privacystatement
- GameAnalytics – game analytics: https://www.gameanalytics.com/trust/privacy-notice
- Google AdMob – advertising: https://policies.google.com/privacy and https://policies.google.com/technologies/partner-sites
- Apple App Store and Google Play – payments, under their own privacy policies.
These providers may process data in countries other than yours, including the United States, using the safeguards required by law (such as Standard Contractual Clauses).
4. Your choices
- Ad consent: in the EEA, UK and Switzerland the game shows Google’s consent form before personalized ads. You can change your choice at any time from Settings > Privacy Options in the game.
- iOS tracking: you can allow or deny tracking when asked, and change it later in iOS Settings > Privacy & Security > Tracking.
- Android: you can reset or delete your Advertising ID in your device settings.
- Uninstalling the game deletes the data stored on your device. Your cloud backup and leaderboard entry remain until you ask us to delete them.
5. Keeping and deleting your data
We keep your account, progress and leaderboard data while you play. Analytics data is kept in line with GameAnalytics’ data retention policy. To delete your data, email gamebeginscom@gmail.com with the subject “Delete my data” and include your in-game nickname and device type (iPhone or Android). We will delete your account, cloud save and leaderboard entry within 30 days.
6. Your rights
Depending on where you live (for example under the GDPR or Turkey’s Law No. 6698 on the Protection of Personal Data, KVKK), you may have the right to access, correct, delete or receive a copy of your data, to object to or restrict its use, and to withdraw your consent at any time. Contact us at gamebeginscom@gmail.com. You also have the right to complain to your local data protection authority.
7. Children
Loop Defence is not directed at children under 13, and we do not knowingly collect personal data from them. If you believe a child has given us personal data, contact us and we will delete it.
8. Security
We rely on the security measures of our service providers and only send data over encrypted connections. No method of transmission or storage is 100% secure.
9. Changes to this policy
We may update this policy. The “Last updated” date above shows the latest version; important changes will also be announced in the game or on the store page.
10. Contact
Game Begins – gamebeginscom@gmail.com
